Established affiliate websites have tremendous appeal for a number of reasons, first of which being the website is already established online. It means that it is already active and has some level of traffic visiting the site every day, and in some cases is even generating profits in its present state.
An established affiliate website might be even more appealing because it involves very little work for the new owner – most of the real work happens one level up with the ‘parent’ in the affiliate chain. For instance, a perfume affiliate website would not have any inventory of perfumes behind the website, nor would it be responsible for doing any shipping of that product. In fact, all the affiliate site really does is take orders for the perfumes and pass those orders along to the company that does have the product. They would also arrange for the shipping. The value of the affiliate site is that it ‘finds’ the customers and passes them along.
When seeking an established affiliate website, it is best to do some kind of evaluation of the site before purchasing. However, not every affiliate site online has the potential to be a goldmine. There are evaluation services available which take into account the anticipated audience for a given website and how broad its appeal might be, what level of traffic it already has and how much effort would have to be expended on promotion, and several other factors which take some of the guesswork out of buying an established site.
When visiting websites that sell established affiliate sites, you’ll notice a wide range of prices associated with websites for sale. Those prices are usually tied to some of the factors mentioned above. While the appeal for an established site can be tremendous, the best approach is to do some research before buying.